circulation industry is the foundation of supporting the manufacturing industry and commerce; it is also the basis of implementing the policy of stimulating consumption and supporting the development of social economy. No circulation, no business, no business, social and economic prosperity is very difficult. With the rapid development of “ China made ” China has become the most important manufacturing base in the world; meanwhile, China is also the world's largest consumer market. “ this marks the development of modern circulation industry, already to be imminent. Therefore, many proposals have been proposed to support the development of China's circulation industry through various policies. Analysis:
1, in the national strategic level, the establishment of the circulation industry status. Only by strengthening the ideological level, it is possible to formulate appropriate policies and measures to promote industrial development.
2, through the tax policy, to support the industry and enterprises. We've also been calling for tax relief for the circulation industry. For example, vegetable sales free VAT, logistics enterprises, commodity warehousing facilities tax halved, etc., are the country's support measures for the circulation industry. Also shows that our efforts over the years, has been adopted by the relevant departments of the country.
3, we should increase investment in the construction of logistics infrastructure. Zhang Zhigang believes that the logistics as the production service industry, is the foundation to support economic development, its role can not be ignored. He said that the logistics infrastructure construction is divided into two types: one is the market behavior, by market demand to adjust; the other is the nature of public welfare, rely on the government to vote. For example, to ensure the common people “ vegetable basket ” engineering of the farmer's market and storage of fruits and vegetables cold storage, it has a strong public nature. If we rely solely on market investment, it will inevitably produce substantial fluctuations in vegetable prices, is not conducive to the government macro-control. “ therefore, the government should increase investment in this kind of logistics infrastructure with public welfare.
In addition, we must speed up the development of e-commerce. For accelerating the development of electronic commerce circulation, can both expand the online consumer groups, cultivate new consumption patterns and consumption, but also help to reduce the cost of circulation, and ultimately accelerate the value of goods and services. “ because consumers buy things on the Internet, regardless of the region; and, through the network direct transaction, but also can reduce a lot of circulation, is conducive to reduce the overall cost. At the same time, it can also promote the development of derivative industries such as express. Circulation is a comprehensive trade, it is a foundation of service industry. Its development requires the joint efforts of the government, the market and the whole society. Only to invigorate the circulation, our economy can have unlimited vitality.
The logistics cost is the key and bottleneck of
For China's e-commerce, Alibaba executive director of the board of directors Jack Ma has a very magnificent dream. He said the day before at a Hongkong investor conference: “ people always ask me, the difference between the United States and Chinese business electricity supplier in? ” his view was “ in the United States, the electricity supplier is just a dessert, is added, American business infrastructure has been very perfect. In China, the electricity supplier is the main course. We're building infrastructure in china. &rdquo: Ma said: “ Alibaba currently accounts for 5% of the entire Chinese retail market. In my opinion, 30% of China's retail business will be completed online in the next 5 years. ” according to McKinsey Global Institute estimates, data from 266 cities in China show that about 60% of online consumption is an alternative to physical store consumption.
However, in Ma's electricity supplier dream, logistics costs may become a key bottleneck. Ampang chief researcher Chen Gong believes that Ma's dream of the electricity supplier has begun to ignore the reality, so far the achievement has turned him into a need to classroom reconstruction of the impulsive little boy. Chen Gong believes that the electricity supplier logistics needs dual logistics support, the past logistics is from the manufacturer to the retail system, and then consumers themselves to pay goods from the store to the logistics costs. However, under the conditions of electronic business, the distribution center of goods from manufacturers to the Internet is a logistics link, and then to the hands of consumers also need a logistics link. Therefore, with the expansion of the scale of the electricity supplier, the electricity supplier is subject to the impact of logistics costs greatly.
&ldquo from the practice of domestic e-commerce enterprises, logistics cost; implementation of ” (including transportation, order processing, warehousing, delivery and return cost) has become the electricity supplier in addition to the cost of goods sold outside the largest expenditure. In Dangdang, for example, the gross profit margin was 22% in the first nine months of 2010. The marketing costs, technology costs and general administrative expenses in total sales revenue of 9.3%, but only “ logistics execution cost ” an account for 13% of sales revenue, resulting in the first three quarters of net profit rate is only 1%.
U.S. electricity supplier giant Amazon in the last century in 90s, its “ logistics execution costs ” also once accounted for 20% of the total cost, now down to about 10%, but still accounted for 8.5% of total sales revenue. Amazon's biggest cost is “ the selling cost is ” because the sales price is determined on the basis of the sale cost, the sales cost has been maintained at about 80% of the sales revenue. 1999-2003 years, Amazon re integration of logistics system, the external transportation costs accounted for sales revenue decreased from 13.8% to 9.7%, “ order execution cost ” (mainly the call center operation, order processing, warehousing, delivery and payment system cost) the proportion of sales income, down 15% from the highest to 9.1%.
From this point of view, the reduction of logistics costs is critical to e-commerce enterprises. Amazon has been able to turn losses into profitability, the key factor is also the reduction of logistics costs. In the view of industry researchers, the core of the Amazon model is to use the logistics center polymerization order demand, to docking large logistics enterprises (such as UPS, FedEx, etc.), to play the scale effect. But in the China market, because do not have this kind of real UPS, FedEx has the advantage of scale of modern logistics enterprises, therefore, many e-commerce companies choose the high cost of “ self built logistics team &rdquo mode.
In the Chinese market, the future trend is a substantial increase in logistics costs. Now this trend has been very obvious, the highway charges seriously, rising oil prices, labor costs increase, which makes the logistics cost growth rate higher and faster, even if you buy things can get cheap goods less and less, the risk is growing.
In Chen's view, the future of the electricity supplier is an accessory industry, either attached to the financial industry, or attached to the logistics industry, they have no other choice, can only adjust their development strategy in a timely manner.
